About us

Established in 2024, Luf Clothing is all about keeping simple, but unique while maintaining a streetwear beach look. We design and develop quality fabrics worldwide

Luf originated from the Chiefly Northen slang, where 'Luf' means 'Love' which is where the alternate love aspect of the brand comes into graphic design

Luf is a surf and streetwear brand, started up with the aim to provide quality, but affordable apparel designed with the purpose to be unique, while also being stylistic.